In this workshop, I break down exactly how to turn your Substack homepage from a default, forgettable page into a curated conversion asset - based on analyzing hundreds of Substack publications over the past two years.
Most creators leave their homepage on the default Substack setup and don’t realize how much growth they’re leaving on the table. A few intentional tweaks can make a big difference in how many strangers actually hit that subscribe button.
In this workshop, we cover how to:
Use your navigation bar strategically
Why you should never have your most recent post at the top of your publication
Use a ‘hero’ post and feature your most popular posts, so strangers see your best work first
Add a dynamic call to action that shows a different message to non-subscribers, free subscribers, and paid subscribers automatically
Organize your homepage around 3 to 5 subtopics so visitors can instantly find what they’re looking for (without digging through your archive)
Navigate the Substack website editor step by step to make all of these changes practically
Avoid the layout mistakes that create too many distractions and actually reduce the number of people who click and subscribe
And much, much more…
If you implement these homepage tweaks, your publication will make a stronger first impression, stand out from the crowd, and convert far more visitors into subscribers — every single day.
The full workshop is for premium subscribers only.
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