In this week’s episode of the Write • Build • Scale podcast, I’m joined by marketing strategist and entrepreneur
, and we cover:How to become comfortable with marketing your work (01:19)
Does selling and marketing push your audience away? (11:23)
Building your first digital product with the Subliminal Selling Method (15:28)
How to validate demand for your digital product (17:30)
Why simple and specific digital products are more profitable (22:38)
How to successfully launch and sell a digital product (29:29)
The 3 business lessons Landon would teach his younger self (38:49)
The #1 monetization method Landon loves the most (45:09)
And much, much more…
Watch On YouTube:
👉 Subscribe to the Write • Build • Scale YouTube channel, where we’ll upload a video version of the podcast every week.
Key Lessons From This Episode:
Lesson 1: Don’t Try To Be An Expert
You don’t have to position yourself as the all-knowing expert.
Instead, speak from personal experience: “Here’s what I tried, what worked, and what didn’t.”
This approach not only makes your content feel more authentic, but it also lowers the pressure to have all the answers.
Your audience relates to you more when they can see your process, not just your polished outcomes.
Lesson 2: Validate Before You Create
Don’t sink months into building a product you think people want.
Use polls, casual questions, DMs, and audience feedback to confirm demand for your product idea before creating anything.
Ask what people want, and then build it for them.
Lesson 3: Keep Your Offers Simple
Instead of creating a 12-module mega course, focus on solving one crystal-clear problem in the simplest format possible, whether that’s a 1-hour workshop, a one-on-one consulting call, or a digital swipe file.
Specific solutions to specific problems are far easier to sell and faster to create.
Lesson 4: Sell Without Being Sleazy
It’s impossible to please everyone. Some people will unsubscribe when you sell - and that’s perfectly fine.
Focus on helping the right people, talk about your offers naturally and repeatedly, and only use marketing tactics you feel good about.
When your product genuinely solves a problem for your audience, be okay with mentioning it often.
Lesson 5: Treat Everything Like an Experiment
The less pressure you put on a single product or launch to succeed, the more fun business becomes.
Treat every offer, every piece of content, and every sales approach as an experiment.
Keep what works, drop what doesn’t, and don’t be afraid to try new things - even if you suspect it’s not a great fit for you.
Connect With Landon Poburan:
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