In this week’s episode, I sat down with
to unpack the five biggest lessons we’ve learned from generating multiple six figures with our digital products.In this value-packed episode, we covered:
Why teaching for free is the fastest way to actually make more sales (01:11)
The “7-hour rule” that shows how long it really takes someone to buy from you (02:17)
How to stop undervaluing your knowledge (and why people will happily pay for what you already know) (04:46)
Why short, actionable mini-courses sell better, get finished more often, and create loyal repeat buyers (12:11)
How to validate demand for your next digital product before you build it (19:16)
Your audience is already telling you what they want to buy - you just have to know what to look for (24:01)
The biggest mistake most creators make when launching digital products (00:31:04)
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Key Lessons From This Episode:
Lesson 1: Teach For Free
Trust is the real currency of online business.
Most people won’t buy from you until they’ve consumed hours of your content - which is why teaching for free is so powerful.
When you consistently share valuable insights through posts, podcasts, videos, and Notes, people begin to know you, like you, and most importantly, trust you.
That trust is what ultimately leads to sales.
Lesson 2: Don’t Undervalue Your Knowledge
Most creators underestimate how valuable their experience really is.
What feels obvious or “just common sense” to you is often exactly what someone else is struggling with.
You’ve already paid for your knowledge more than you probably realize:
With your time
With painful mistakes
With trial and error
People are willing to pay you for the shortcut, so they don’t have to spend all this time and effort.
Lesson 3: Mini-Courses Are the Best First Product
No, your course doesn’t need 15 hours of video lessons, 7 workbooks, and dozens of extra resources for it to be valuable enough to buy it.
Instead, create a 1–2 hour mini-course that solves one very specific problem that your audience has.
These mini-courses are much faster to build, easier to sell, more affordable, and far more likely to be completed by your customers.
This makes them the perfect first digital product to launch.
Lesson 4: Validate Demand Before You Build Anything
One of the biggest mistakes creators make is building a product nobody actually wants.
It might be that the course creator is excited about the topic - but their audience isn’t.
So, talk to your audience, study their comments and questions, run surveys, or even validate demand with a pre-order campaign.
Let people “vote with their wallet” before you spend weeks creating something.
If they buy before it exists, you know you’re on the right track. If not, you’ve saved yourself time and effort.
Lesson 5: Sell Transformations, Not Features
People buy your course when they know it can help them solve their problems and achieve the outcomes they want.
So, instead of marketing the number of videos, modules, or workbooks included with your course, highlight the results:
What pain does this remove?
What skill will they learn?
What outcome becomes possible?
Features are helpful, but benefits are what make people buy.
Watch This Episode On YouTube:
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