In this week’s episode, I sat down with published author, public speaker, and Substack creator
to talk about productivity, procrastination, and building a lifestyle-first business.In this value-packed episode, we cover:
How Veronica manages her time as an author, entrepreneur, public speaker, triathlete, and mom of two (01:01)
Effective productivity routines for online writers and creators (06:40)
How to conquer procrastination by identifying your unique procrastination ‘profile’ (13:39)
How Veronica managed to write a book (published by Penguin Random House) in only 3 months (15:25)
The most valuable life lessons Veronica and Jari learned from doing an IRONMAN triathlon (25:33)
How to design your business so it supports your lifestyle and gives you more freedom and flexibility (33:46)
What to do to stay motivated and positive when you’re not seeing results as a creator (38:09)
The 3 business lessons Veronica would tell her younger entrepreneurial self (43:06)
And much, much more…
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Key Lessons From This Episode:
Lesson 1: Balance Comes from Choosing Your Priorities
You don’t have to do everything at once. The key is deciding what matters most right now and being okay with letting other things take a backseat.
Life moves in seasons. Sometimes business comes first. Sometimes writing comes first. Sometimes travel comes first.
If you get clear on your priorities for this “season”, balance becomes much easier to create.
Lesson 2: Productivity Starts with Input, Not Output
Instead of obsessing over doing more, focus on what fuels your best work: fitness, meditation, sleep, routines, nutrition, and knowing your peak hours.
That’s why Veronica always asks:
What do you need to be at your best?
When you fuel yourself with the right inputs, your output will naturally improve.
Lesson 3: Beat Procrastination by Knowing Your “Type”
We all procrastinate for different reasons: the perfectionist, the worrier, the crisis-maker, the over-committer, or the rebel.
Once you know your “procrastination profile,” you can apply the right strategy to overcome it.
Whether that’s breaking projects into smaller steps, visualizing positive outcomes, building daily habits, or delegating tasks that drain you.
Lesson 4: Consistency Doesn’t Matter Without Strategy & Feedback
Writing or creating every day matters - but only if you’re actively seeking feedback, measuring your results, or looking for ways to improve.
Creators often churn out content without analyzing results or seeking feedback, which keeps them stuck in a loop of getting no results.
Consistency + strategy + feedback is what drives the most growth.
Lesson 5: Design Your Business to Support Your Lifestyle
Your business should serve your life - not the other way around.
Instead of compartmentalizing work, family, and personal passions, look for ways to integrate them.
That might mean involving your kids in your work projects, weaving hobbies into your content, or setting up systems that give you more freedom.
When your business aligns with your lifestyle, you can thrive.
