1. How many people would you consider enough demand to run with the course?
2. How do you get people to tell you what’s bothering them? I find it hard on Substack to get the engaged community feel. I think this might be because a lot of my subscribers are not on Substack.
1. It depends on the price range of the course, but if roughly 0.5% of my email list pre-order it, I'm satisfied. But I also look at sales page conversion and click-through-rates of my emails to make a final decision.
2. I've mostly done this through ConvertKit at this point. They have easy poll / survey features that make it much easier to collect data.
Here on Substack I send people a DM if they engaged with one of my notes/posts, and there I ask about their goals/challenges. It's not scalable, but I've found it incredibly valuable.
Hi Jari, loved the article! Your advice is to take an audience first approach, but how can you create a course based on audience feedback if you are just starting out and don’t really have an audience/follower base?
Look at what offers other creators / entrepreneurs in your niche are selling. If they keep promoting it, chances are it's making them good money (and shows there's demand for the product). You can use that as data to launch your own course!
Great article Jari!
I have some questions:
1. How many people would you consider enough demand to run with the course?
2. How do you get people to tell you what’s bothering them? I find it hard on Substack to get the engaged community feel. I think this might be because a lot of my subscribers are not on Substack.
Selda! Thank you :)
1. It depends on the price range of the course, but if roughly 0.5% of my email list pre-order it, I'm satisfied. But I also look at sales page conversion and click-through-rates of my emails to make a final decision.
2. I've mostly done this through ConvertKit at this point. They have easy poll / survey features that make it much easier to collect data.
Here on Substack I send people a DM if they engaged with one of my notes/posts, and there I ask about their goals/challenges. It's not scalable, but I've found it incredibly valuable.
Thank you! Good to know. Hope you’re having a nice holiday!
Awesome comprehensive article. Good lessons there mate. What caught my eyes is selling your course before you build it--pre-order launch approach.
Appreciate it :)
Absolutely, the money is always in the list! (And in the banana stand, for any Arrested Development fans!)
Hi Jari, loved the article! Your advice is to take an audience first approach, but how can you create a course based on audience feedback if you are just starting out and don’t really have an audience/follower base?
Look at what offers other creators / entrepreneurs in your niche are selling. If they keep promoting it, chances are it's making them good money (and shows there's demand for the product). You can use that as data to launch your own course!
Very great insights. Thank you Jari.
Very great insights. Thank you Jari.