25 Comments
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Sophie Parker-Reeves's avatar

Thank you Jari. Just starting out so this is very helpful. Much appreciated.

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Ryan Niessen's avatar

Nice list here, your points on systems and simplicity are the underrated aspects of the biz that I think a lot of people tend to neglect (but I've found become more and more important the longer I do this).

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Jeanne M Wolf's avatar

Excellent comments. Thanks for sharing.

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Pavan Dev Singh Charak's avatar

So many timeless lessons here, but “keep going” and “treat it like a business” hit hardest. As someone helping investors build clarity and conviction in another noisy domain (equity markets), I relate deeply to the journey of showing up, simplifying, and staying consistent. Thanks for distilling 9 years into something this actionable and real.

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Alex Novicov's avatar

that's solid advice. I have a question in regards to niche down.. everyone has different opinions some say don't niche down, some say niche down. I decided that I created One Percent Edge for people who want to redefine their impossible. My two "offers" is one is I create human band stories for fitness brands and the other "offer" business is I'm an online fitness & endurance coach helping people redefine their impossible with their health & fitness.

For the coaching should I niche even more: like creative business people? I think it's better to focus on one core problem: band aid solutions and all the BS the fitness industry promotes.

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Jari Roomer's avatar

From the looks of it, you already have it niched down pretty well, Alex!

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Alex Novicov's avatar

Thank you Jari. Well I feel that my fitness marketing is niche but my fitness coaching is not that niche...

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Heléna Kurçab's avatar

This has to be one of the best ‘actionable’ articles I have read on Substack. Thank you Jari for sharing your knowledge and expertise.

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Chidanand M's avatar

Wonderful write-up full of golden nuggets.

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Jari Roomer's avatar

Thank you! :)

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Anbask Revolt's avatar

Treating it like business is very important to understand. Unless you do this, you won't be serious about it. I also liked the idea of breaking long posts into shorter notes. Thanks for valuable post! 😀

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Dana Darr's avatar

I thought this might be a dull listicle, but I was surprised. Now that I'm 34, I can relate to a lot of these, and there are still some more insights in here. Thanks for sharing this!

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Jari Roomer's avatar

Appreciate it, Dana!

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Rachel W. Thibodeaux's avatar

So many 💎💎💎 here! From overthinking to doing what others try to avoid, full of not-so-secret weapons for lasting success!

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Jari Roomer's avatar

Thanks, Rachel! :)

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Nicola Farnhill's avatar

Generous and valuable share here Jari! Appreciate you 🙏✨

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Jari Roomer's avatar

Thank you :)

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Sandi OConnor's avatar

12. Stop Consuming. Start Doing

That's me, the ultimate consumer. I know this is my main problem. I have content created, I just need to take the leap. I got a lot out of this list of 30 and am printing some of them in large letters to post over my desk!

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Shanna Sukhnanan's avatar

Thanks for sharing!

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Jordan R.'s avatar

This post was clear and concise.

Wise and helpful information.

Thanks for sharing, Jari.

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Smart Hustle After 40's avatar

Great advice, I was chasing shiny objects and all over the place with different programs, platforms, and ad spend on affiliate products that just kept me busy all the time. I made a few sales, but the return on investment (ROI) wasn't there.

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Alex Novicov's avatar

In terms of closing down all other social media platforms: I'm thinking about it and focus on Substack 100% (which I am) but what about if our clients are on Linkedin & IG as well?

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Jari Roomer's avatar

If your clients are still on LinkedIn and IG, you might want to be present there as well! But you can make Substack your main focus.

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Alex Novicov's avatar

Okay that's what I'm focusing on. Being there and then Substack is my main focus. Thank you Jari

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