23 Comments
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Sophie Parker-Reeves's avatar

Thank you Jari. Just starting out so this is very helpful. Much appreciated.

Ryan Niessen's avatar

Nice list here, your points on systems and simplicity are the underrated aspects of the biz that I think a lot of people tend to neglect (but I've found become more and more important the longer I do this).

Jeanne M Wolf's avatar

Excellent comments. Thanks for sharing.

Pavan Dev Singh Charak's avatar

So many timeless lessons here, but “keep going” and “treat it like a business” hit hardest. As someone helping investors build clarity and conviction in another noisy domain (equity markets), I relate deeply to the journey of showing up, simplifying, and staying consistent. Thanks for distilling 9 years into something this actionable and real.

Alex Novicov's avatar

that's solid advice. I have a question in regards to niche down.. everyone has different opinions some say don't niche down, some say niche down. I decided that I created One Percent Edge for people who want to redefine their impossible. My two "offers" is one is I create human band stories for fitness brands and the other "offer" business is I'm an online fitness & endurance coach helping people redefine their impossible with their health & fitness.

For the coaching should I niche even more: like creative business people? I think it's better to focus on one core problem: band aid solutions and all the BS the fitness industry promotes.

Jari Roomer's avatar

From the looks of it, you already have it niched down pretty well, Alex!

Alex Novicov's avatar

Thank you Jari. Well I feel that my fitness marketing is niche but my fitness coaching is not that niche...

Heléna Kurçab's avatar

This has to be one of the best ‘actionable’ articles I have read on Substack. Thank you Jari for sharing your knowledge and expertise.

Chidanand M's avatar

Wonderful write-up full of golden nuggets.

Dana Darr's avatar

I thought this might be a dull listicle, but I was surprised. Now that I'm 34, I can relate to a lot of these, and there are still some more insights in here. Thanks for sharing this!

Jari Roomer's avatar

Appreciate it, Dana!

Rachel W. Thibodeaux's avatar

So many 💎💎💎 here! From overthinking to doing what others try to avoid, full of not-so-secret weapons for lasting success!

Jari Roomer's avatar

Thanks, Rachel! :)

Nicola Farnhill's avatar

Generous and valuable share here Jari! Appreciate you 🙏✨

Sandi OConnor's avatar

12. Stop Consuming. Start Doing

That's me, the ultimate consumer. I know this is my main problem. I have content created, I just need to take the leap. I got a lot out of this list of 30 and am printing some of them in large letters to post over my desk!

Shanna Sukhnanan's avatar

Thanks for sharing!

Jordan's avatar

This post was clear and concise.

Wise and helpful information.

Thanks for sharing, Jari.

Smart Hustle After 40's avatar

Great advice, I was chasing shiny objects and all over the place with different programs, platforms, and ad spend on affiliate products that just kept me busy all the time. I made a few sales, but the return on investment (ROI) wasn't there.

Alex Novicov's avatar

In terms of closing down all other social media platforms: I'm thinking about it and focus on Substack 100% (which I am) but what about if our clients are on Linkedin & IG as well?

Jari Roomer's avatar

If your clients are still on LinkedIn and IG, you might want to be present there as well! But you can make Substack your main focus.

Alex Novicov's avatar

Okay that's what I'm focusing on. Being there and then Substack is my main focus. Thank you Jari