Your Words Matter - Even If They Get Zero Likes (Here's Why)
Substack Mastermind Monday #14
Welcome to another Substack Mastermind Monday!
Every week, we share three actionable tips and strategies (inspired by our Substack Mastermind members) to help you grow your audience, build your online business, and get a spark of inspiration to start the new week motivated and energized.
Let’s dive straight into it!
#1: Your Words Matter (Even With Zero Likes)
When your post gets no likes, no comments, and no shares, it’s easy to feel like your words just disappeared into the void.
But here’s the thing: you don’t always see the impact your writing has.
Maybe someone read it and it gave them the push they needed to start something new or see things in a different light.
Not every ripple shows up as a comment or a share - but those ripples are still there.
Your words can resonate in ways you’ll never know, and that’s kind of magical, isn’t it?
So don’t let the lack of immediate feedback stop you. Keep writing. Keep sharing your ideas, your stories, and your perspective.
Because even if it feels quiet on the surface, there’s always someone out there who needs what you’re putting into the world.
#2: Build Digital Assets
You don’t need a pile of money to own income-producing assets. Instead, you can create them yourself in the form of digital assets (aka, digital products).
Where financial assets usually require a ton of investment capital upfront, digital assets require your time and energy as an investment.
Once you’ve created a digital asset, it can sell forever, often with very little upkeep.
It’s like building your own little money machine (except you don’t need to be a millionaire to start).
So, what kind of digital products can you create? Here are some ideas:
E-books: Write a short guide or book on a topic you know really well
Online Courses: Record a mini-course where you teach people a specific skill
Templates & Tools: Create spreadsheets, Notion templates, or anything that makes life easier for someone else
Memberships: Start a paid newsletter or private community where you share exclusive content
Once a digital asset is created, you can sell it again and again.
And while it might not be 100% “set it and forget it,” it’s a lot closer to passive income than most traditional work.
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#3: Set Process Goals In 2025
It’s easy to get caught up in chasing outcomes - more followers, more views, more money - but here’s the thing: you don’t actually control any of those.
What you can control, though, is the work you put in. That’s where process goals come in. These are goals centered around your actions:
How many words you write
How many posts you publish
How much time you spend writing each week
How many new creators you connected with
Process goals shift your focus to the actions required to succeed, rather than staring at the outcomes you want and hoping they’ll magically happen.
Because let’s face it - refreshing your Substack stats doesn’t actually move the needle. But sitting down and hitting “publish” on your next post? That does.
So instead of obsessing over followers or earnings, redefine success. Celebrate the work you’re putting in - the writing, the creating, the showing up.
That’s the stuff that really matters.
🧡 All of the Notes featured in this newsletter are from our Substack Mastermind members (thank you
, , and ).If you’re committed to growing your Substack and want to join a like-minded, supportive community of Substack creators, click the link below to get more information about how to apply:
Very valuable suggestions that encourages to write irrespective of the response received.
Tip number 3 is huge! Process goals help us move towards those bigger goals but give us the clarity we need to actually take action. Thanks for the tips!