Want More High-Paying Coaching Clients? Follow These 3 Steps.

Selling your coaching offer becomes easy when you make these changes.

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Many coaches struggle to sell their coaching services not because they aren’t great coaches, but because they don’t know how to market and package their offer in a way that makes people say, “I need this now.”

But with a few simple changes to your offer, you can attract more (and higher-paying) clients, increase conversions, and build a more profitable coaching business.

Right now, I’ll share three steps I’ve followed when setting up two of my latest coaching programs (Digital Course Launchpad and Substack System VIP Program), which helped them generate multiple five figures in just a few months.

Let’s dive straight in.

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Step 1: Don’t Sell Coaching, Sell A Transformation

One of the biggest mistakes coaches make is trying to sell coaching itself.

But people don’t buy coaching sessions—they buy the transformation that coaching helps them achieve.

(The coaching is just a means to an end.)

When someone pays for coaching, they’re not paying for an hour-long Zoom call, a workbook, or unlimited email support (those are all features).

They’re paying to solve a painful problem and move toward a goal they haven’t been able to reach on their own.

That’s the essence of a transformation: helping someone overcome an obstacle so they can achieve their desired results.

When you clearly communicate how your coaching helps someone achieve their desired transformation, it becomes 10x easier to sell.

For example, if you’re a public speaking coach, emphasize how you help someone overcome their fear of speaking in front of a crowd (aka, their problem), so they can give captivating presentations with confidence (desired outcome).

If you’re a fitness coach, highlight how you help people go from struggling with motivation and inconsistent workouts (their problem) to feeling stronger, fitter, and more confident in their body (desired outcome).

If you’re a career coach, emphasize how you help professionals go from feeling undervalued and lost in their career (their problem) to landing a high-paying job they love (desired outcome).

All in all, if you want more people to buy your coaching, ask yourself:

What transformation does my client want and how can I help them get it?

Once you’re clear on that, make sure at least 90% of your marketing message revolves around this transformation.

Because once again, people don’t buy coaching sessions—they buy the transformation that coaching helps them achieve.

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Step 2: Offer Structured Programs (Not One-Off Calls)

It sounds simple—offer a coaching call, help your client, and get paid. But in reality, selling one-off calls is a tough way to make a living:

• You’re stuck in a never-ending cycle of finding new clients

• One call rarely creates real transformation (as real transformation takes time)

• Clients have to keep deciding whether to book again, which leads to drop-offs

If you’re tired of constantly chasing new clients and want to create a more scalable, profitable, and impactful coaching business, it’s time to stop selling one-off calls.

Instead, create a structured coaching program (that includes multiple sessions) designed to help your clients achieve a specific transformation within a set timeframe.

For example: