The 8-Step Process To Build, Launch & Sell Your First Mini-Course

Mini-courses are one of the fastest, most scalable ways to earn income from your knowledge.

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In Mini-Course Accelerator, you’ll learn the exact system we used to build, launch, and automate profitable mini-courses, so you can build your own income-generating mini-course.

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In the past four years, I've sold multiple six-figures worth of mini-courses—all focused on solving specific, painful problems in the productivity niche.

These mini-courses didn’t require months to build.

They didn’t have Hollywood-level production.

And I didn’t spend a single dime advertising them.

Yet, they generated consistent sales, happy customers, and ongoing income—while I focused on other parts of my business.

That’s why, if you’re a coach, content creator, solopreneur, or expert in any field, I strongly believe you should add at least one mini-course to your business.

It’s one of the fastest, most scalable ways to earn income from your knowledge.

In this article, I’ll show you my exact 8-step process to build and launch your first mini-course—even if you’ve never created a course before and you’re starting from scratch.

Why Create A Mini-Course?

Mini-courses are uniquely positioned to drive real results for both you and your customers. They are:

• Quick to Build: You can create, record, and launch a mini-course in just a week or two—no more months-long, exhausting projects.

• Focused and Actionable: Mini-courses solve one specific problem in just 1–3 hours, rather than overwhelming people with a huge topic and 10+ hours of content.

• Easy to Complete: People actually finish mini-courses. Completion rates are typically 50% or higher (versus <10% for traditional courses).

• Affordable and Impulse-Friendly: Most mini-courses are priced between $27 and $150, making it easy for someone to say "yes" quickly.

• Perfect for Building Trust: Customers get quick wins and positive results, which makes them more likely to buy from you again.

• A Scalable Income Stream: You create it once, and sell it forever. Even while you sleep, travel, or take some time off, your course keeps working for you.

All in all, if you’re trying to turn your knowledge into income, mini-courses are one of the best digital products you can create.

Now, let’s walk through exactly how you can do that.

Step 1: Choose A Highly Specific Topic

The most profitable mini-courses solve one painful problem or teach one desirable skill—nothing more.

That’s what makes them different from traditional courses. They don’t try to be “everything.” They focus on getting the student one clear, specific result.

Take my mini-course Procrastination Antidote as an example, which generated $60,000+ in a year and a half.

Instead of trying to cover all things productivity (which takes 10+ hours), this mini-course specifically helps people conquer procrastination (which can be taught in just 2 hours).

If you struggle with procrastination, which most of my audience indicated they do, this course is exactly what you need.

This focus made it much easier to sell than an ‘ultimate’ productivity course.

When it comes to choosing the right topic for your mini-course, I ask these two questions:

• What’s a painful problem my audience faces?

• What’s a desired outcome my audience wants?

The most profitable mini-courses form a bridge that helps customers move away from this painful problem and toward their desired outcome.

When your mini-course offers that transformation, it’s likely to generate a lot of sales.

Step 2: Validate Demand For Your Course Idea

The last thing you want is to spend your time and energy creating a course that nobody will be interested in.

That’s why it’s key to test your course idea before you start building it.

I found this out the hard way…

One of my first courses was on morning routines. I spend weeks writing scripts, creating PowerPoints, recording lessons, editing videos, and writing a sales page. 

But it totally failed.

Why?

Because I approached it with a creator-first mindset, not a customer-first mindset.

I created this product because, back then, I was passionate about morning routines myself.

I didn't survey my audience if they wanted this product... 

I didn’t set up a waitlist page or do a pre-order launch to validate demand…

I just blindly created this course because I liked the idea (which is a common mistake course creators make).

Here’s how you can validate demand for your mini-course: