Steal These 3 Storytelling Techniques to Get More Views on Your Content in 2025

We’re in a trust recession, and stories are the only way out.

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Let me guess.. you want to grow your business next year.

No matter if you are a solopreneur, content creator, or new writer, you want to get your work and solutions in front of a larger audience, and you ultimately want to make more money.

There are three ways to grow a business — any business:

• You increase the number of clients. If you’re a creator, this means increasing the number of views on your content.

• You increase the average transaction value, aka your prices.

• You increase the frequency of repurchase, aka how often your clients purchase from you.

[Addition: Depending on your business model, reducing churn might be the fourth significant way to grow your business - the more you rely on recurring payments, the more relevant this is. Thanks for the useful addition!]

In this post, we’ll focus on the first way: Increasing your visibility, getting more views on your content, converting more viewers into subscribers, and making more money through your creative work.

There are many ways to do that, but we’ll explore an ancient method to get more views: Storytelling.

Even after millions of views on my content, an audience of over 80,000 followers on Medium, and more than 20,000 email subscribers, I constantly reinvent my content to reach more readers.

And truth be told, storytelling is the most reliable technique to share your message with the world because it allows you to be yourself and clearly communicate your ideas.

To illustrate why stories matter, let’s do a simple exercise (I stole this idea from Chris Do): Think of a memory from your life.

Don’t overcomplicate it — just choose one specific memory that comes to your mind.

The odds are high that this memory is associated with two things:

• Strong emotions

• And a story

Why?

Because emotions and stories stick.

Without emotions, we quickly forget what we did.

Think of it: If I asked you about your memories from last week, you’d likely share moments that had an emotional touch.

You won’t remember the evening you spent watching TV by yourself.

You won’t talk about your commute or a regular workday.

But you might talk about how you met a friend you haven’t seen in ages and will be able to recall how excited you were to finally reconnect with them again.

Once you associate an experience with a strong emotion, you can easily connect the dots and tell the entire story.

As a creator, you want your readers, viewers, or listeners to experience that same emotion through your content and stories.

This is basic human psychology: Stories have been around since we have been around.

“Stories are the operating system of the human mind.”

— Damien Walter

We’re wired to think in stories.

We easily understand stories because they’re connected to emotions.

And the truth is that most of us were great storytellers as children.

We tell stories about how we built “the best fort ever” or had a “super-secret mission” during hide-and-seek.

Or how a huge squirrel followed us all the way home and wanted to come into the house.

But as we grow older, we learn to differentiate between stories and information, and since education systems and workplaces push us to prioritize facts, figures, and analysis, we lose the gift of storytelling and shift toward thinking in rigid, repeatable patterns.

So if your content isn’t resonating with as many people as you’d like, it’s not even your fault.

You’ve been conditioned to focus on presenting information rather than embracing storytelling, which is our most natural form of connection.

Even if your audience is interested in your content because it’s eventually going to help them make a shift or achieve a specific outcome, they are not going to pay attention if you can’t amplify emotions through stories.

And the reality is that we’re all competing for attention.

If your hooks and titles don’t entice emotions, you won’t even get a chance to get in front of your target audience.