In this live session, we did a full profile and publication review with Alicia Teltz, a former LinkedIn employee turned entrepreneur who’s building her Substack publication from scratch.
Whether you’re brand new to Substack or already have a few hundred subscribers, this session is full of practical, no-fluff advice to help you grow faster, build a strong brand, and consistently attract new (paid) subscribers to your publication.
Here’s what we covered:
Alicia’s backstory — how working at LinkedIn, growing to 40K followers, and then watching her reach drop overnight convinced her she was building on “rented land” — and why Substack became her plan B for owning her audience
Profile vs. publication — a surprisingly common source of confusion, and why it matters: followers don’t equal subscribers, and only subscribers reliably receive your content in their inbox
The hero post — why pinning the right post to the top of your publication can make or break a first impression, and what that post should communicate
When to launch a paid tier — and the mistake many creators make by doing it too early
Newsletter recommendations — one of the most underrated growth features on Substack, how it works, and how to proactively set up exchanges with the right creators
Jari’s top 3 tips to supercharge your Substack growth — collaborations, consistency in Notes, and optimizing your publication so strangers can make a decision to subscribe within seconds
And much more!
