
Welcome to another Substack Mastermind Monday!
Every week, we share three actionable tips and strategies (inspired by our Substack Mastermind members) to help you grow your audience, build your online business, and get a spark of inspiration to start the new week motivated and energized.
Let’s dive straight into it!
#1: The Skills To Make More From Your Writing
If you want to get paid for your writing, you can’t be just a writer.
Most writers are struggling financially not because they aren’t talented, but because they never learned how to turn their words into a business.
Writing every day is important, but if you want to monetize your work, you have to go beyond the craft. You have to learn:
Marketing – so people actually find your work.
Audience-building – because without readers, even the best writing goes unread.
Creating an offer – whether it’s a paid newsletter, a course, coaching, or a product.
Sales – because just having a paid tier isn’t enough, you have to give people a reason to subscribe.
The truth is, the best-paid writers today aren’t only writing.
They’re also selling.
They’re building offers.
They’re thinking strategically about how to package and position their work.
So if your goal is to turn your writing into income, don’t just focus writing better—start learning the skills to get paid for it as well.
#2: What Successful Creators Have In Common
Most creators quit too soon to see any success.
They publish a few posts, get hardly any viws, and then they assume it’s not working, that no one cares, that they’re wasting their time.
But here’s the truth: the ones who make it are the ones who keep going—even when it feels like no one’s watching.
Every time you hit publish, you’re sharpening your skills, refining your voice, and building something bigger than you can see in the moment.
You’re stacking the bricks, one by one, until—one day—someone notices.
And then another person. And another.
Momentum takes time. Growth isn’t instant. But when you show up consistently, you’re giving yourself a shot at success.
Quitting? That guarantees failure.
So, if you’re in that phase where it feels like you’re writing into the void, know this: every word counts. Every post is getting you closer.
And the people who seem like overnight successes? They were just the ones who didn’t stop. Keep going. Your work is adding up—even if you can’t see it yet.
#3: Do This To Boost Your Growth & Engagement
One of the biggest mistakes on Substack? Writing only for yourself.
Look, writing for yourself is great—journals exist for a reason. But if you want subscribers, engagement, and sales, you have to flip the script.
Instead of asking, “What do I want to say?” start asking, “What does my reader need to hear?”
Here’s why this matters:
When you write only for yourself, people are less likely to subscribe—because they don’t know what’s in it for them. Your newsletter feels like a personal diary, and while that might be fun for you, it’s not always a reason for them to stick around.
When you write for your audience, people subscribe faster—because they instantly see the value they’ll get. They know exactly why they should keep opening your emails. They see how your content helps, entertains, or teaches them something.
That’s the difference between growing fast and staying stuck.
It doesn’t mean you can’t share personal stories—you absolutely should. But always frame them in a way that connects back to your readers.
How does this help them? What insight can they take away?
At the end of the day, people hit “subscribe” because they believe they’ll get something from your writing.
So, make it obvious. Write with them in mind.
That’s how you turn casual readers into loyal subscribers.
🧡 All of the Notes featured in this newsletter are from our Substack Mastermind members.
If you’re committed to growing your Substack and want to join a like-minded, supportive community of Substack creators, click the link below to get more information about how to apply:
I struggle with the writing for my readers piece a bit! After years in corporate comms where all I did was write in other people's voices for specific audiences, I am only now just finding my own voice here. I'm writing for myself and haven't quite figured out how to incorporate my reader yet. But, I love the reminder that to grow, we need this too. I hope to find the happy medium somewhere!
Loving this. Two days late, which is so me, "i'm not always there when you call, but I'm always on time." I blame this on my Anglo-Saxon (roots in the UK) and my Scandinavian (I am 1/4 Swedish) roots conflicting. :-) It's ok.
Going to take this 'owners mentality' into my writing today. Thanks. ODAT.