Doors to Substack System are closing tomorrow. In this post, we’re sharing one specific lesson from the course to help you better understand what to expect when you join us.
Substack System is a step-by-step roadmap to growing your audience, publication, and income on Substack. It comes with detailed action steps, a clear roadmap, and your personal Operating System that ensures you have all the right templates and shortcuts to grow.
What is a Content Funnel?
A content funnel is one of the most powerful ways to guide your free subscribers toward becoming paying supporters without being pushy.
Here’s how it works:
You start with a free piece of content like a Substack post. This is the top of your funnel. It delivers genuine value, builds trust, and keeps your audience engaged.
Inside that free post, you include a link to a premium resource—an article, guide, or tool that’s only available to paid subscribers. This is the middle of your funnel.
If the free content hits home, curious readers will naturally want more. And when they click through, they hit the paywall—the bottom of your funnel. That’s when many decide to upgrade to unlock the rest.
No hard sell. No fancy tools. Just great content that leads to even better content.
This strategy works so well because it puts the reader first.
You're not begging for a subscription. Instead, you’re showing them that what’s behind the paywall is worth paying for.
Your free readers get a taste of your value and naturally want more. And that "more" lives behind the paywall.
In Substack System, we break down exactly how to build this kind of content funnel—from your free posts to your premium offers—so you can turn attention into income.
Want to see it in action?
Here’s a specific example of how we’re using this strategy for the Write • Build • Scale publication:
Want to learn the exact steps to set this up for your own Substack? That’s exactly what we teach inside Substack System, our step-by-step program for writers, creators, and coaches who are serious about growing on Substack.
When you join Substack System, you’ll get a lot more than just video lessons.
We've created all the resources you need so you can easily take action and grow your audience as quickly as possible:
💬 Weekly Group Coaching Sessions: Join us for three months of live coaching sessions, where all your questions will be answered
📖 The Substack Bestseller Case Study: Learn how we've built a Bestselling Substack publication with 100+ paid subscribers in less than 60 days
🚀 Substack Expert Interview Series: We interviewed 10+ top Substack writers to uncover their best strategies for growth, writing, and monetization
🛠️ Substack Operation System: Your personalized toolbox full of plug-and-play frameworks and templates to succeed on Substack
👥 Private Community Access: You'll be supported by your coaches and an active community of like-minded creators
✅ Yes, I Want To Learn More About Substack System
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