This article completely nails the reality of building a sustainable publication. What jumped out at me the most was your focus on "Business Design" right from day one - just great advice!
I came here expecting to learn about growing on Substack, but I left thinking about business design.
The biggest insight for me wasn't "publish more" or "find a better niche." It was realizing that content alone doesn't create demand—a well-designed business does.
I've been rethinking my own personal brand through this lens, asking different questions:
* What transformation am I actually selling?
* Is my content supporting a business, or just building an audience?
* Am I designing an ecosystem or simply creating content?
Thank you for sharing such a practical framework. It sparked much deeper reflection than I expected.
This article completely nails the reality of building a sustainable publication. What jumped out at me the most was your focus on "Business Design" right from day one - just great advice!
Thanks,
Paul Arino
Thank you for the big up!! Much appreciate it!
Thank you for this article, it’s truly useful
Using your advice as I type this!
This completely shifted the way I'm thinking.
I came here expecting to learn about growing on Substack, but I left thinking about business design.
The biggest insight for me wasn't "publish more" or "find a better niche." It was realizing that content alone doesn't create demand—a well-designed business does.
I've been rethinking my own personal brand through this lens, asking different questions:
* What transformation am I actually selling?
* Is my content supporting a business, or just building an audience?
* Am I designing an ecosystem or simply creating content?
Thank you for sharing such a practical framework. It sparked much deeper reflection than I expected.