Behind-The-Scences: How I Built a Simple Mini-Course That Generated $60K (In 2 Years)

How I built it, marketed it, and turned it into a highly profitable digital asset

I built my previous business, Peak Productivity, almost entirely with mini-courses.

Each of these mini-courses covered a specific subtopic of productivity, like:

• Habit formation

• Focus routines

• Procrastination

• Goal-setting

• Time-management

Out of all my mini-courses, Procrastination Antidote was the bestseller.

This simple mini-course, which took me just a few days to create, generated well over $60,000 in a year and a half.

In this article, I’ll show you exactly how I built it, marketed it, and turned it into a highly profitable digital asset - so you can follow the same blueprint.

Choose a Course Topic Your Audience Wants

The most critical step in creating a profitable mini-course is choosing a topic that your audience genuinely wants and needs.

When you do this right, you’ve already done half the selling.

Procrastination Antidote tackled a real, painful problem (procrastination) that most of my audience was desperately struggling with.

It wasn’t just another nice-to-have course; it was a genuine painkiller. And painkiller products always sell easily.

Most course creators make a crucial mistake.

They build a course they’re personally excited about without first validating if others actually want to buy it. (I’ve been there, and it’s painful.)

That’s why, when we help our Mini-Course Accelerator students pick their winning topic, we always start with these three questions:

• What’s a painful problem your audience struggles with?

• What’s a result your audience desperately wants to achieve?

• What’s a specific skill your audience wants to learn to make their life better?

When you build your mini-course around these answers, everything else becomes 10x easier (and more profitable).

And even if you don’t have an audience yet, don’t stress. The starting point of your course can be found using these questions:

• What problems or challenges have I personally overcome that others might also face?

• What goals or results have I achieved that others want as well?

• What do my friends, family, or coworkers often ask me for advice about?

The most important thing is that your course solves a clear problem and delivers a clear transformation, which will make it much easier to sell.

Make Your Mini-Course Actionable

The goal of a mini-course is to help your customers go from A to B in the most efficient way possible.

So, on top of sharing information, make your course actionable so you actually help your students with implementation.

That’s why, in Procrastination Antidote, most lessons end with a simple action point encouraging my students to apply what they just learned.

When your students start taking action on your course, they’re more likely to get results. And when they get results from your course, they become more likely to:

• Leave a positive testimonial

• Buy your other courses

• Join your paid community

• Sign up for 1:1 coaching

• Become an ambassador for your brand

All in all, make your course as actionable as possible instead of just sharing information.

Keep The Course Creation Process Simple

Your course doesn’t have to be a Hollywood production.

This doesn’t mean you should rush the creation process. But it doesn’t have to be a work of art either.

A screenshot of my Procrastination Antidote course.

Here’s my simple course creation process:

• Create slides using Canva (or use Google Presentations)

• Write down the 3 - 5 key talking points for each video lesson

• Record yourself talking over the slides using Loom

• Make sure you have a decent mic (I use the Shure MV7 mic)

• Edit the videos to remove any big mistakes using Loom (it’s totally okay to keep small mistakes or ‘uhms’ in your videos)

• Create additional resources like workbooks, checklists, and templates (use Canva or Google Docs)

Again, try to keep the course content between one and two hours, not more. The goal is to get your customer from A to B as efficiently as possible.

Don’t Underprice Your Mini-Course

Many creators make the mistake of pricing their course too low, thinking it will attract more buyers.

But this usually backfires:

• Low pricing often signals low quality to potential buyers

• Attracts less committed customers who may not value your content or complete the course

• Limits your earning potential, forcing you to sell significantly higher volumes to reach your revenue goals

Instead, price your mini-course based on the value it delivers, not its length.

Procrastination Antidote is priced at $97, even though it’s just a 2-hour course.

But again, what matters more than course length is that it provides a solution to a painful problem your audience faces.

If your mini-course delivers real, tangible results that can improve someone’s life significantly, pricing it higher makes sense.

Remember, people pay for transformations and outcomes, not for the number of video lessons. If your course solves a genuine problem, don’t undervalue it.

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Write a Compelling Sales Page

A compelling sales page is essential to convince your audience to buy your course.

It should clearly communicate the value of your mini-course and persuade potential customers to enroll.

Here’s what a high-converting sales page needs to include:

Attention-Grabbing Headline

Clearly communicate the benefit of your course.

For Procrastination Antidote, the headline is: “From procrastinator to consistent action-taker in 21 days using science-based productivity techniques”

Clear Transformation

On your sales page, clearly describe the transformation this course will help people make.

For Procrastination Antidote, the transformation is: “This 21-day science-based course will help you completely eliminate procrastination from your life, so you can become your most productive and highest-performing self.”

Testimonials or Social Proof

Testimonials are everything.

It’s one thing for you to say how valuable your course is. But when other people share their positive results from your course, it’s 10x more impactful.

So, you want to feature a bunch of testimonials on your sales page.

In case you don’t have any testimonials on your course yet, you can also use reviews from previous clients or social media followers to help build your credibility.

Course Overview

Provide a brief overview of each module or lesson. Let potential buyers know what they will learn, step by step. Use bullet points for clarity.

Course Bonuses

Increase the value of your offer by adding exclusive bonuses (workbooks, templates, bonus training, expert interviews, etc.)

For example, one of the bonuses included in Procrastination Antidote was a digital productivity planner that people could use every day.

Don’t Be Afraid To Promote Your Course

Even the best mini-course in the world won’t sell itself.

You can create something insanely valuable, but if no one knows it exists, it won’t make a single dollar.

And this is where many creators get stuck.

They’re afraid of promoting their course because “marketing” feels salesy, sleazy, or pushy.

But here’s a realization that helped me a lot:

People actually love buying courses. People love investing in themselves.

Buying a new course (just like buying a new book) is a positive experience for people.

It’s exciting. It sparks hope. It inspires people.

So, don’t be afraid to promote your course - especially when your course solves a problem people have been struggling with.

Because once again, even the best course won’t sell itself.