6 Types of Notes Every Substack Creator Should Post For Faster Growth

These type of notes will help you grow faster, increase engagement, and even drive more sales.

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On May 15th, we’ll host a live Substack Growth Masterclass where we share exactly how we grew our publication from zero to 10,000+ subscribers in 10 months.

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Substack notes have quickly become one of the most powerful growth tools for our publication, and honestly, they're a lot of fun to write.

I’ve experimented with many different types of notes, but the six I’m about to share consistently deliver the best results.

These types of notes bring in new subscribers, get more engagement, and even help you land new clients or make more sales.

#1: Educational Notes (Teaching Your Readers)

Educational notes are straightforward and powerful: you teach your readers specific tips, strategies, or insights they can implement to solve a problem, achieve a desired outcome, or overcome a challenge they’re currently facing.

Educational notes work well because people love learning new things, and there’s a lot of value in a note that teaches you something new.

Besides, when you consistently share useful tips, strategies, or insights, it shows your expertise on your topic, and you’ll position yourself as the go-to person in your field.

This is especially important if you sell coaching, consulting, courses, books, or any other digital products.

#2. Inspirational Notes (Motivate Your Readers)

Inspirational notes tend to get a lot of engagement because they appeal to the reader’s emotions rather than logic.

Inspirational notes don’t necessarily teach anything new, but they help your audience change their mindset, overcome limiting beliefs, or motivate them to take action toward their goals.

When you’re able to inspire action or change (limiting) beliefs with your words, you’ll be able to impact your readers at their core, which turns ordinary subscribers into superfans.

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#3: Personal Notes (Build Stronger Connections)

People follow you not just because of what you teach, but because of who you are. That’s where ‘personal’ notes come in.

By sharing your behind-the-scenes, personal stories, or things from your everyday life, your readers get to know the person behind the publication, which builds a level of connection that turns casual readers into superfans.

A personal note can be anything from: